Breaking news: Men objectify women, editors love bikini stories.

From a survey of 21 undergraduate Princeton sons, Princeton psych professor Susan Fiske has concluded that ...men view half-naked women as objects.

That might just be the best Prince headline we've ever seen.

This has been all over the news, from One India ("Sensual Women Viewed as 'Objects'") to National Geographic ("Bikinis Make Men See Women as Objects, Scans Confirm").

But the best article so far? Probably from The Independent ("University of the bleedin' obvious").

But the real question is, why is this obvious, obvious story so popular?

Probably for the accompanying photos and page views:

From National Geographic:

(image source: nationalgeographic.com)

From the Daily Telegraph:

(image source: telegraph.co.uk)

AW